Technical data
Here you will find the technical specifications for our advertisements, banners, and special advertising formats.
These specifications apply to both the advertisements in our print media as well as our digital publications.
When designing your advertorial, please ensure that the visual appearance does not allow any confusion with our editorial content. The top right-hand area, 23 x 80 mm, must be left blank, as this is where we will place the label “Advertisement”.
Ads
Ad formats
Magazine format: 210 mm width, 297 mm length
Bleed format in mm, width x length: 210 x 297 mm + 3 mm bleed margin, 4c
Full page
|report, |private,
|ranking, |performance, |monitor, |analyse
upright format
210 x 297 mm
+ 3 mm bleed
4c
Half page
|ranking, |performance, |monitor
landscape format
210 x 110 mm
Double page spread
|report, |private
double-sided
420 x 297 mm
+ 3 mm bleed
4c
Data formats & colour profiles
| Colours: | 4c scale/CMYK (no special colours) | ||
| Crop and bleed marks: | Yes | ||
| Bleed margin: | 3 mm | ||
| Resolution: | 450 dpi | ||
| Max. area coverage: | 330% | ||
| Min. negative line width: | 0.05 mm | ||
| Min. negative font size: | 6 pt (fine serifs should be avoided) | ||
| Scaling: | 100% | ||
| Fonts: | Embed (do not convert into paths!) | ||
| Printing proces: | Offset printing according to ISO 12647-2 | ||
| Colour profile: | Uncoated FOGRA29 (ISO 12647-2:2004) | ||
| Data format: |
PDF/X-3-Standard, Acrobat 4.0* All text and relevant image elements at risk of running into the bleed area must be kept at least 8 mm inside of the trim. |
* Please note that fine hairlines may appear in ads in electronic publications. The likelihood is minimized when the ad is delivered in Acrobat 4.0. No claims for defects will be accepted for incorrectly delivered PDF files.
Advertisement Linking
Please send us the URL you want to link with your advertisement.
Logo
We need your logo file as a vectorised eps file in rgb. For Absolut|ranking bookings also in negative white. Fonts must be converted to paths.
Banner and animated GIFs
Banner formats
png/jpg, animated gif, rgb
XL banner
|ranking, |private products
2.400 x 1.300 pixel, 72 ppi
Billboard
|ranking, |private products
min.: 2.400 x 618 pixel, 72 ppi
max.: 2.400 x 800 pixel, 72 ppi
Animated GIF banners
All banner formats specified can also be used with animated GIFs.
For SpotlightDeluxe only: The file size of the newsletter GIF must be less than 1MB.
Please note:
Our website and the newsletter have a white background. Please design your banner in a contrasting colour, either by selecting a background and/or frame (minimum 3 px/2.5 pt thickness).
Banner sizes
For quality reasons, we request the banners in the above-mentioned formats so that they are also displayed correctly on high-resolution end devices.
Banner Linking
Please provide the desired URL for linking your banner.
Please note:
We do not create banner previews (mockups) for approval. We use your desired URL or accepted click tags, but not impression tags.
Any changes must be made by the day before publication is due.
Special advertising formats
Here are the technical specifications for our special advertising formats: Magazine cover and Belly band
| Trimmed magazine cover size (w x l): | max. 779 x 297 mm + 3 mm bleed margin | |
| Closed format (w x l): | 210 x 297 mm | |
| Inside flaps: | max. 175 mm per page |
Please note:
The fold width (groove) is 3 mm in each case and is added to the side and flap dimensions due to the thickness of the staples.
779 = 175 + 3 + 210 + 3 + 210 + 3 +175 mm (+ 3 mm bleed allowance all around). Please create fold (groove) marks.
| Belly band in bleed format (w x l): | max. 809 x 85 mm + 3 mm bleed margin |
| Closed format (w x l): | 210 x 85 mm |
| Inside flaps: | max. 190 mm per page |
Please note:
The fold width (groove) is 3 mm in each case and is added to the side and flap dimensions due to the thickness of the staples.
809 = 190 + 3 + 210 + 3 + 210 + 3 +190 mm (+ 3 mm bleed allowance all around). Please create fold (groove) marks.
Data formats & colour profiles
| Colours: | 4c scale/CMYK (no special colours) |
| Crop and bleed marks: | Yes |
| Bleed margin: | 3 mm |
| Resolution: | 450 dpi |
| Max. area coverage: | 330% |
| Min. negative line width: | 0,05 mm |
| Min. negative font size: | 6 pt (fine serifs should be avoided) |
| Scaling: | 100%. All text and relevant image elements at risk of running into the bleed area must be kept at least 8 mm inside of the trim. |
| Fonts: | Embed (do not convert into paths!) |
| Printing process: | Offset printing according to ISO 12647-2 |
| Druckverfahren: | uncoated FOGRA29 (ISO 12647-2:2004) |
| Printing material: | 4c (CMYK) PDF/X-3 |
