Technical data
Here you will find the technical specifications for our advertisements, banners, and special advertising formats.
These specifications apply to both the advertisements in our print media as well as our digital publications.
When designing your advertorial, please ensure that the visual appearance does not allow any confusion with our editorial content. The top right-hand area, 23 x 80 mm, must be left blank, as this is where we will place the label “Advertisement”.
Ad formats
Magazine format: 210 mm width, 297 mm length
Bleed format in mm, width x length: 210 x 297 mm + 3 mm bleed margin, 4c
Data formats & colour profiles
| Colours: | 4c scale/CMYK (no special colours) |
| Crop and bleed marks: | Yes |
| Bleed margin: | 3 mm |
| Resolution: | 450 dpi |
| Max. area coverage: | 330% |
| Min. negative line width: | 0.05 mm |
| Min. negative font size: | 6 pt (fine serifs should be avoided) |
| Scaling: | 100% |
| Fonts: | Embed (do not convert into paths!) |
| Printing proces: | Offset printing according to ISO 12647-2 |
| Colour profile: | Uncoated FOGRA29 (ISO 12647-2:2004) |
| Data format: |
PDF/X-3-Standard, Acrobat 4.0* All text and relevant image elements at risk of running into the bleed area must be kept at least 8 mm inside of the trim. |
* Please note that fine hairlines may appear in ads in electronic publications. The likelihood is minimized when the ad is delivered in Acrobat 4.0. No claims for defects will be accepted for incorrectly delivered PDF files.
Advertisement Linking
Please send us the URL you want to link with your advertisement.
Newsletter/website
In order to send out the e-paper by HTML newsletter, as well as for our web editions and your company profile, we need your logo file in the following file formats: Vectorised eps format in 4c, bw and inverse (fonts converted to paths).
Banner formats
png, rgb
Our website and the newsletter have a white background. Please design your banner in a contrasting colour, either by selecting a background and/or frame (minimum 3 px/2.5 pt thickness).
Banner Linking
Please provide the desired URL for linking your banner.
Newsletter/website (company profile)
For the distribution of the e-paper (via HTML newsletter), our website issues, and your company profile, we require your logo file in the following formats: vectorized eps format in 4c (fonts converted to paths).
Company profile
– Company logo (vectorised eps format)
– Company presentation (text in e-mail or as a Word document)
– Contact incl. photo (png, 960 x 1,280 px, 144 ppi)
– Banner (png, 2,400 x 800 px, 144 ppi)
– Further information material (max. 5 PDF files, max. file size 10 MB)
– Ad (PDF)
Please note:
We do not create banner previews (mockups) for approval. Any changes must be made by the day before publication is due.
Special advertising formats
Here are the technical specifications for our special advertising formats: Magazine cover and Belly band
| Trimmed magazine cover size (w x l): | max. 779 x 297 mm + 3 mm bleed margin | |
| Closed format (w x l): | 210 x 297 mm | |
| Inside flaps: | max. 175 mm per page |
| Belly band in bleed format (w x l): | max. 809 x 85 mm + 3 mm bleed margin |
| Closed format (w x l): | 210 x 85 mm |
| Inside flaps: | max. 190 mm per page |
Data formats & colour profiles
| Colours: | 4c scale/CMYK (no special colours) |
| Crop and bleed marks: | Yes |
| Bleed margin: | 3 mm |
| Resolution: | 450 dpi |
| Max. area coverage: | 330% |
| Min. negative line width: | 0,05 mm |
| Min. negative font size: | 6 pt (fine serifs should be avoided) |
| Scaling: | 100%. All text and relevant image elements at risk of running into the bleed area must be kept at least 8 mm inside of the trim. |
| Fonts: | Embed (do not convert into paths!) |
| Printing process: | Offset printing according to ISO 12647-2 |
| Druckverfahren: | uncoated FOGRA29 (ISO 12647-2:2004) |
| Printing material: | 4c (CMYK) PDF/X-3 |
